We're excited to announce a new feature in Spotify for Authors designed to give you even more insight into your audience: "Top authors".

What's new?

Spotify for Authors already helps you understand your audience’s podcast listening habits. We're taking it a step further—now you can see which other authors your listeners enjoy on Spotify. We know understanding your audience is crucial. With "Top authors," you'll gain unique, exclusive data on your listeners’ habits, giving you a fresh perspective on their interests.

What can you do with "Top authors" insights?

• Understand your audience: See which authors resonate with your fans, giving you a clearer picture of your readers’ interests. Use this knowledge to help inspire what you work on next or which of your back catalog audiobooks you should focus on promoting.
• Inform your marketing: This data can be a valuable tool for your marketing strategies. Use it to find new audiences and craft exciting promotions, like making and sharing a playlist incorporating these authors’ titles or even praising their work on social media to engage their fans.
• Identify potential collaborations: Because these authors have similar audiences to yours, there may be fun potential collaboration or cross-promotional opportunities. For example, you might want to co-host an event that brings your fans together for an exclusive experience. Or, guest star on a podcast together to expand both your audiences. Collaborate on social media where you both post about each other's work and tag each other. The options are endless.
• Competitive title insights: Understanding what other authors your fans enjoy can help you position your own works or assemble comps for upcoming titles. You’ll have data backed insights on your audience’s taste to reference in new pitches.

Where can you find "Top authors" insights?

Simply log in to Spotify for Authors and head to the Audience page. You'll find the Interests tab, where you can explore both podcast genres and your audience's favorite authors.

Looking ahead

This is just the beginning! We're thrilled to put this new data in your hands and create more paths to connect you with fans.

Keep an eye out for more updates and features as we commit to improving Spotify for Authors and providing you with insights and tools to power your success. Follow us at @spotifyforauthors