Every author wants their next release to reach beyond their current audience. However, breaking into new listener circles requires the right tools to get the momentum going.

That's where redemption codes come in.

Redemption codes give you a direct way to put royalty-free copies of your audiobook into new listeners' hands. Whether you're gearing up for release day or bringing new attention to a backlist title, redemption codes help spark early word-of-mouth endorsement, engage book influencers, and turn first-time listeners into fans.

Create hype for your audiobook

Early buzz can help you with your release before it even begins.

Before your audiobook goes live, redemption codes allow you to distribute royalty-free Advance Reader Copies (ARCs) to influential readers like Bookstagrammers, bloggers, reviewers, and industry tastemakers who specialize in your genre.

Redemption codes unlock your book in Spotify before release day. By getting your audio in front of reviewers weeks ahead of launch, you give them time to listen and prepare honest reviews, social posts, and ratings that let their audience know about your upcoming book.

When launch day arrives, you'll already have an audience waiting to listen to your audiobook.

More tactics for your pre-launch

To build early momentum before launch day, consider these additional ways to put your redemption codes to work:

• Host a giveaway: Engage your social media followers and newsletter subscribers by running an exclusive audiobook giveaway.
• Offer reader magnets: Reward your existing fans or entice new sign-ups with a complimentary listen.
• Book club placements: Supply book clubs with codes to encourage group reads and generate discussions around your work.

Note for publisher-represented authors: Check in with your publisher if you don't see codes available in your Spotify for Authors account.

Make your launch a success

Redemption codes are just one piece of the puzzle. Spotify has multiple tools to set up your book launch for success.

Promote your countdown page so readers can pre-save your book. It'll be ready in their library on release day, with no reminders needed. We recommend doing this as early as possible.

Create an ambience for your book with an accompanying playlist. You can compile a character playlist, sequence a story soundtrack, or feature your book alongside other titles in a series collection.

Lastly, you can integrate the embeddable web player directly into your site or landing page, and add the official "Listen on Spotify" button.

Ready to get going on your next release? Try out redemption codes with Spotify for Authors.